I recently attended the launch of GWK’s new TV Commercial. I didn’t know much about the company or what exactly they did. GWK is a business that provides farmers with 360º solutions. GWK supports them by being involved on the farm from start to end, by providing input, solutions, every possible service needed and by never losing their focus on the farmer.
I’ve never thought about my clothing and beauty products from a farming point of view. Literally everything we use starts with farming. Yes, the food we eat comes from this industry but the cotton for clothing comes from a farm; avocados for your favourite hair and beauty products comes from a farm.
The GWK TVC focuses on an appreciation for farming and agriculture in South Africa. For years GWK made history by being the first agricultural business with a TV advertisement that was awarded one Loerie and three Pendoring awards.
In 2015 GWK shifted the public’s focus towards farmers by telling the story of South African agriculture and the amazing work they do to provide food to the nation. They did this with an animated advertisement, This Man Is Building A Rocket, which told the story of Frank, the farmer, his son, Frikkie, and their dog, Flip.
This you can watch here: https://www.facebook.com/gwkbpk/videos/653403464824245/
This year, the world is introduced to Old MacDonald, Frank’s father. Old MacDonald Has A Farm gives insight to where Frank’s passion for farming was born, how agriculture has changed over time, how technology has changed the world of food supply, and how knowledge is exchanged between generations.
Below is the link to the Old MacDonald TVC: https://www.facebook.com/gwkbpk/videos/2365327560447944/
If you have any other questions, feel free to drop me a message.
XOXO
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